Dream Teams or a Team of Dreamers?

What is always interesting is that all teams are varied in skill set, every individual team member is exactly that, an individual.

This is seen through their personal style, knowledge along with their input and aptitude to drive creativity in a progressive business arena.


So back to my point in this post, do we want dream teams or a team of dreamers?

From personal experience you need to have a great mixture of both A1 Team members and A1 dreamers.

A dream team of trained and knowledgeable professionals that are all up to speed with its products, features and benefits and supported by great marketing and strong price structure cannot survive growth and longevity on just this alone.

Why not?

Well the reason being that you’ve the right people agreed and the right portfolio, but what you haven’t got is the key ingredient….creativity or better described as the dreamers.

It is in our dreams we conjure up all of what we need, would like and what we do not have. Here we can become creative beyond belief as to how jointly or individually we can achieve these far reaching goals.

That said, the strength and development of any team is not just in what it dreams, but how it listens and assesses the dreams from the team. Collectively strategies are agreed on which are long term, short term or immediate goals.

It also provides a foresight into dreamers creativity and vision as that may be vital to the direction the business needs to focus, without this vision and collective input key opportunities may well be missed by a non interactive team.

So I would encourage transparent open meetings offering an ear to all of the members of the team to voice what they feel is needed, where they believe we could grow, how they believe this is achieved and what support or requirements they need from peers or the business to realise these.

As the team manager you will need to become the ‘dream catcher’ and the processor of all information received. You are also the conduit that will provide the voice of direction and support in agreeing the strategy and process behind them.

It will have been a combined input and whichever strategy is put in place, to turn their dreams into reality, it will require the team fully on board.

It is paramount the team need to play their part in making them a reality.

The professional team that’s head down and focused on the day in hand will simply get short term gains.

The dreamers however are evolving teams that are a driving force for the future of the development in any business.

Creativity breeds creativity, so dream big and then don’t hold back on what you believe is possible.

As a John Lennon said “ Some people think I’m a dreamer, but I’m not the only one “

New channels, new products, new growth and increased market share come from collaborative workplaces with clear strategic plans in place backed by highly motivated dreamers.

If you have been in a team meeting and had a thought or an idea and not voiced it, then my only advice would be share it or demonstrate it by making it happen. It may not sound the greatest of dreams or idea to you, but to your team and managers it could be pure gold for the future growth & development.

In summary my takeaways from this post would be:-

  1. Know your products and company inside out
  2. Know your competition and market inside out, what you don’t know find
  3. Dream BIG creative ideas, remember and share
  4. Be vocal and visible in meetings and demonstrate your creative awareness
  5. Have clarity on the strategy of your team or business and back it 110% if you’ve signed up to it as part of the team

As a footnote…..Whilst dreaming big is important , just laying dormant and sleep on its own does not produce results other than recharge your battery and make us get up and go out to deliver against our dreams.

This is just a snapshot of areas that stormley consulting work with to develop your sales teams and business growth.


Contact us at http://www.stormleyconsulting.com