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Category: marketing
10 signs of a poor communicator
Reviewed your strategy recently?
A strategy sets the focus for the goals to be achieved.
The measurement and review frequency of a strategy are paramount to the success of it.
- Is the strategy still reflective of the market it was written for?
- Are the team able to carry out the strategy effectively?
- Are the team trained to the standard that the strategy requires?
- Is the business actually on board with the strategy?
- Where is the strategy starting from and where will it end up?
- Does the strategy now need bringing into the ‘new world’
- Who’s measuring it, and how is it performing?
- Does everyone understand where they are going with the strategy?
A great article posted by Mckinsey is well worth a read to explore some of these crucial questions.
Click the link below
Have You Tested Your Strategy Recently?
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CEO or MD,are you really getting what you’re paying for ?
If you’ve got a product or service that your company manufacturers or supplies, then you’ve most certainly got sales, category and marketing teams.
With various tiers of management within business units, comes various levels of skills, knowledge and experience.
From a financial aspect comes a large bottom line cost.
Therefore, if that cost is not providing you with the expected ROI, then put simply, it is not allowing your business to be as effective as it could.
As the MD or CEO you are ultimately the key voice and vision for the successful delivery if your #business strategy, yet the success is underpinned (or not) by the rest of the channels in the company.
So are you really getting what you pay for?
The deliverables required will have been set out in your strategy for the year, but is everyone really on board?
With a selection of company measures in place,from kpi’s to 121 appraisals from channel heads, the optimum measure will be the success achieved against the goals set out in the strategy, ultimately if these are not being achieved then something is fundamentally wrong.
Audit & Assessment
Stormley consulting understand the importance of auditing your people and customers to make a full assessment of the key areas that require tuning.
- Are you receiving clear information reported back, or just the bits that they know will shine?
- What’s are the customers saying really about the end to end experience
- What’s the measure of performance across the individuals, not the departments?
- Are the channel directors empowering their teams and really supporting the strategy?
- What support is needed where and with who?
- What growth is being missed, yet available through untapped channels?
- Are 121 appraisals driving development in people and coaching them for growth, it simply ticking a box?
- What are the teams feelings and drivers?
- Working as a tight fluid unit, all joined up, entirely misaligned or just driven by their monthly salary cheque.
Considering using a consultant
So you are at full capacity with your sakes and marketing teams annual budget, yet not alk the people you pay are supporting that budget?
The fact is that maybe they could yet need to be heard, coached, mentored, empowered, but their current situation doesn’t provide this or allow it.
How many businesses have fantastic people, with fantastic talent, yet a line manager or director is not providing the level of support to extract and develop this..
How much of the focus is on the target v how much is on the people that deliver it?
Driving for key accounts and new channels of growth only works if the people who will support the accounts experience are confident in themselves, and possess the skills to deliver this.
If they are driven solely by a kpi then it’s numbers oriented selling.
If they are driven by opportunity and fresh challenges that they learn from, then it becomes culture sales driven as well.
Investing in time spent with a consultant offers an external impact that doesn’t detract from the strategy, but does put the team confident of achieving their goal.
Stormley consulting recognise the importance of understanding your goal, culture and development opportunities for your people.
Contact us for more information
Content marketing best practices: what was learned from 1,000+ SMB marketers
Great post from Scoop it
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Content marketing best practices: what we learned from 1,000+ SMB marketers
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