Great post from Scoop it
Click the link for more details
Great post from Scoop it
Click the link for more details
Embracing millennial knowledge is useful and the post below, written by one, anchors some key learnings businesses and it’s leaders can both embrace and learn from.
In short they want to learn from you as leaders in business, as much as we should now require to learn from them.
Click the link below for the details
11 Brutal Truths Every Baby Boomer Needs to Hear (Written by a Millennial)
Contact to us to see how a business can embrace and engage with its entire workforce, top down, bottom up, contact Stormley Consulting.
We are able to structure a focussed integration plan to enhance the learnings hidden within your people.
Stormley Consulting did some brief research this week on large, medium and small businesses in the UK, many of them are on social media, yet have not used it in over as month, some over 3 months and even some over 5 months?
The main focus was on Twitter accounts and it was amazing, that for such large brands and followers, there is no interaction with their customers for such a long period of time.
Key findings from Deloitte report
The UK Mobile Consumer survey analyses the current trends in the mobile industry.(Deloitte)
Some key findings include:
Top 15 Social Media Platforms August 2016
For many businesses they are signed up to the social media platforms we all know, with most of the key names using these seamlessly, yet so many others that should and yet do not?
With twitter reportedly receiving 310,000,000 – Estimated Unique Monthly Visitors it is a platform that needs to be used.
What could these businesses be doing ?
Most of the companies viewed have household names and also consumer led brands, but is the pull of the brand enough?
What about the engagement, the pull through, the push, to motivate the consumer to dive in and immerse themselves with the company and all of its touch point?
Twitter even lay out a step by step run through to assist in driving this engagement.
What are businesses sharing to engage customers?
Photos, visuals are the most viewed, yet links to interesting topics, competitions, calls to action also play a major part.
What is the overall global viewing opportunity?
When was the last time your business tweeted content?
If you are an employee of a business, no matter your position, go and explore, hunt out your company and its content.
There are so many possibilities for growth and opportunities, yet if some businesses believe that product and brand alone are strong enough, then the social platforms may be getting overlooked?
No matter how big or small a business is, it needs customers, to acquire customers it needs to engage and be visible.
Whilst many purchases still take place over the counter and transactions are a human connection, the move to social online ordering continues to increase. Therefore whilst bricks and mortar sales will most definateley remain on the high street, the need for an omnichannel approach is immense.
The attached report documents this growth by nation, below are the key takeaways from the (centre for retail research)
The European online market is dominated by the UK, Germany and France which together are responsible for 81.5% of European sales in these eight countries
Where do Stormley Consulting come in?
Simple effective impact in your business, your people and their effectiveness.
Take a look at @ChgMgmtReview’s Tweet:
Interesting figures and worth consideration.
This is a big cross section of the workforce and therefore requiring that you have their ‘buy in’ and support to the change is crucial to the end result being accomplished.
Stormley Consulting recognise this and work closely with your team top down to ensure collaborative engagement across your business.
Talk to us today for details on how we can develop both your people and your business.
Understanding the team and the person .
As a business enters the annual sales cycle at the very least the following would be in place
These offer a focus, a challenge and a measure of what is being executed….but if the KPI’s are only focused on the financial target and the individual performance against it, they miss vital key areas.
Fine tuning your people
To gauge the performance of the team we have to gauge the performance of the individuals that make up the business unit. Whilst in overall terms we can see the achievers as a top to bottom by value of sales achieved or margin returned, this just doesn’t get to the detail.
Business 121 appraisals that are held at least annually focus on the individual, but how many times do they focus on the ‘shortcomings’ of the KPI, rather than the reasons for them under-performing in the first place?
The 121 can identify productivity weakness through the facts, but it needs to become a tool to encourage, understand and empower the individual, not tell them what they already can see for themselves.
Focus on the whole team not the half
It can be very easy to only focus the performance coaching on the members of the team that are under-performing, yet this can be a false focus.
Example of focusing on the whole and not the half
Overall the top line statements in the example are correct, yet the fundamentals that are missing are in the detail highlighted below
What you require verses what you are receiving
At Stormley Consulting we look at the whole picture for you.
The team, the customers, the products and gaps in the sales process.
Ultimately every business pays a sales team, category team or marketing team to sell, develop and promote its products. This is then returned in sales out and brand awareness for repeat business. All of this can be measured and finally seen in the profits.
Therefore, if you require the sales you require the consistency as what you require should not be just measured financially in sales, but globally in aptitude and ability within the role they each do.
Simple measures to grow your business and your people
Measure the person, not just products and profits
As with any KPI only measure what you require to use.
You may have 33% of your revenue stream coming from 3 of your 10 strong team, this does not mean that they too cannot equally be measured on their personal performance as well as their target performance.
Stormley Consulting can work with you to take a full 360 view of your team, their strengths, development needs and business opportunities available to them.
Contact us to book your window of change today
Take a look at @StormleyC’s Tweet:
Please take a look at @StormleyC’s poll.
Informative post from Frank Visgatis
- Are your teams courting the existing and the new?
- Have existing relationships lost importance they once felt?
- Are your teams managing existing accounts or just servicing them?
- How many touch points are they communicating with across their accounts?
- How many Kpi measure your team as managers, as opposed to sales and revenue success?
- Are you getting what you pay and require the teams to do, verses what they actually do?
If you want to go get to this detail and evaluate your people for future growth, then contact Stormley Consulting for more information about what we can do for you.