In the electronic world we live in, where the majority of consumers and potential new clients use ‘smartphones’ it is vital that a company is seen on all social platforms, yet more importantly they need to be seen and heard on them.
Stormley Consulting did some brief research this week on large, medium and small businesses in the UK, many of them are on social media, yet have not used it in over as month, some over 3 months and even some over 5 months?
The main focus was on Twitter accounts and it was amazing, that for such large brands and followers, there is no interaction with their customers for such a long period of time.
Photos, visuals are the most viewed, yet links to interesting topics, competitions, calls to action also play a major part.
What is the overall global viewing opportunity?
When was the last time your business tweeted content?
If you are an employee of a business, no matter your position, go and explore, hunt out your company and its content.
How visible are they?
Is the content a cal to action?
What platforms are they on, or not on?
When was the last time they communicated?
Who is in charge of the content?
What happens with leads and conversions?
Can you add value and suggestions?
Do your colleagues and friends engage and interact?
There are so many possibilities for growth and opportunities, yet if some businesses believe that product and brand alone are strong enough, then the social platforms may be getting overlooked?
No matter how big or small a business is, it needs customers, to acquire customers it needs to engage and be visible.
Whilst many purchases still take place over the counter and transactions are a human connection, the move to social online ordering continues to increase. Therefore whilst bricks and mortar sales will most definateley remain on the high street, the need for an omnichannel approach is immense.
The attached report documents this growth by nation, below are the key takeaways from the (centre for retail research)