Why businesses set up social media, to then not use it?

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In the electronic world we live in, where the majority of consumers and potential new clients use ‘smartphones’ it is vital that a company is seen on all social platforms, yet more importantly they need to be seen and heard on them.

Stormley Consulting did some brief research this week on large, medium and small businesses in the UK, many of them are on social media, yet have not used it in over as month, some over 3 months and even some over 5 months?

The main focus was on Twitter accounts and it was amazing, that for such large brands and followers, there is no interaction with their customers for such a long period of time.

See this Phone Usage report from Deloitte 

Key findings from Deloitte report

The UK Mobile Consumer survey analyses the current trends in the mobile industry.(Deloitte)

Some key findings include:

  • 53% of smartphone users check their phones within 5 minutes of waking
  • Over 32 million phones are purchased yearly in the UK, and 6 million are handed down
  • The proportion of 4G users jumped from 8% to 25% in the last year
  • 25% of smartphone users make no traditional voice calls in a given week
  • 13% of UK adults have now made a mobile payment in-store, up from 3% last year

Top 15 Social Media Platforms August 2016

For many businesses they are signed up to the social media platforms we all know, with most of the key names using these seamlessly, yet so many others that should and yet do not?

Top 15 Social Media August 2016

With twitter reportedly receiving 310,000,000 – Estimated Unique Monthly Visitors it is a platform that needs to be used.

What could these businesses be doing ?

Most of the companies viewed have household names and also consumer led brands, but is the pull of the brand enough?

What about the engagement, the pull through, the push, to motivate the consumer to dive in and immerse themselves with the company and all of its touch point?

Twitter even lay out a step by step run through to assist in driving this engagement.

Twitter for business

What are businesses sharing to engage customers?

Photos, visuals are the most viewed, yet links to interesting topics, competitions, calls to action also play a major part.

Socialbakers_content

What is the overall global viewing opportunity?

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When was the last time your business tweeted content?

If you are an employee of a business, no matter your position, go and explore, hunt out your company and its content.

  • How visible are they? 
  • Is the content a cal to action?
  • What platforms are they on, or not on?
  • When was the last time they communicated?
  • Who is in charge of the content?
  • What happens with leads and conversions?
  • Can you add value and suggestions?
  • Do your colleagues and friends engage and interact?

There are so many possibilities for growth and opportunities, yet if some businesses believe that product and brand alone are strong enough, then the social platforms may be getting overlooked?

No matter how big or small a business is, it needs customers, to acquire customers it needs to engage and be visible.

Touch Points

Whilst many purchases still take place over the counter and transactions are a human connection, the move to social online ordering continues to increase. Therefore whilst bricks and mortar sales will most definateley remain on the high street, the need for an omnichannel approach is immense.

The attached report documents this growth by nation, below are the key takeaways from the (centre for retail research)

Online Sales Report 2016 – Global

The European online market is dominated by the UK, Germany and France which together are responsible for 81.5% of European sales in these eight countries

online retail sales

Online shares of retail trade 2014-2016 (forecast)

Change in Sales of Store-based Retailers

The consumers online engagement and trading is growing, is your business?

 

Where do Stormley Consulting come in?

Simple effective impact in your business, your people and their effectiveness.

  • People
  • Planning
  • Strategy
  • Engagement
  • Opportunities
  • Leadership 
  • Growth

For more information on what we do and how we do it please contact us at Stormley Consulting, or follow our blog 

@STORMLEYc
Stormley Consulting
Stormley Consulting

Most resistant groups to change in business 

Take a look at @ChgMgmtReview’s Tweet:

Groups most resistant to change

Interesting figures and worth consideration. 

This is a big cross section of the workforce and therefore requiring that you have their ‘buy in’ and support to the change is crucial to the end result being accomplished. 

Stormley Consulting recognise this and work closely with your team top down to ensure collaborative engagement across your business. 

Talk to us today for details on how we can develop both your people and your business. 

http://www.stormleyconsulting.com

How can sales teams improve their collaboration with marketing?


click here for article – sales teams collaboration with marketing

The Customer Experience

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As Steve Jobs, the CEO and founder of Apple said; 

“You’ve got to start with the customer experience and work back toward the technology – not the other way around.”

The post link below from iscoop offers some great examples of this. 

The customer experience – Click here to read

At Stormley Consulting we understand the requirement for businesses to embrace the end 2 end experience from the consumers perspective. 

We work with your business to capture and tune this to perfection, contact us for more information on how we could help. 

http://www.stormleyconsulting.com

Contact us at Stormley

Customer Lifecycle Mapping – Getting to Grips with Customers

Customer mapping

Click the link above to read more 

Are your sales team immersed in your customers journey end to end?

This great article highlights the process and engagement points. 

Stormley consulting understand the importance of this journey and work with businesses to strengthen the development within your people and their customers. 

Contact us for more information

http://www.stormleyconsulting.com

6 Ways the Tough Mudder Changes How You Think About Leadership

The challenges of the race forced teammates to rely on each other and overcome obstacles to reach the finish line.

Sourced through Scoop.it from: www.entrepreneur.com

What’s your personality?

Useful personality test, identify your strengths and weaknesses, as well as to help understand how others perceive you both socially and in the workplace.

What drives you, restricts you and ultimately could also develop you.

A great visual snapshot based on your own answers submitted over approximately 10 minutes.

Save or share your report results.

Take your test here
Shared from my personality test.com by http://www.stormleyconsulting.com

3 Sales team models 

Please visit and follow our blog at http://www.stormleyconsulting.com

Also join us on facebook, Pinterest and twitter for more regular Stormley updates

Click the link below for the article from Steffi Etti. 

Sales team models 

Insight into 3 very different sales team models – Steli Efti 

Mission & Vision

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Stormley Consulting, working with businesses to reach their visions, through inspiring and coaching sales teams to focus on their mission. 

http://www.stormleyconsulting.com

Contact or follow us for more information.