In the electronic world we live in, where the majority of consumers and potential new clients use ‘smartphones’ it is vital that a company is seen on all social platforms, yet more importantly they need to be seen and heard on them.
Stormley Consulting did some brief research this week on large, medium and small businesses in the UK, many of them are on social media, yet have not used it in over as month, some over 3 months and even some over 5 months?
The main focus was on Twitter accounts and it was amazing, that for such large brands and followers, there is no interaction with their customers for such a long period of time.
Key findings from Deloitte report
The UK Mobile Consumer survey analyses the current trends in the mobile industry.(Deloitte)
Some key findings include:
- 53% of smartphone users check their phones within 5 minutes of waking
- Over 32 million phones are purchased yearly in the UK, and 6 million are handed down
- The proportion of 4G users jumped from 8% to 25% in the last year
- 25% of smartphone users make no traditional voice calls in a given week
- 13% of UK adults have now made a mobile payment in-store, up from 3% last year
Top 15 Social Media Platforms August 2016
For many businesses they are signed up to the social media platforms we all know, with most of the key names using these seamlessly, yet so many others that should and yet do not?
With twitter reportedly receiving 310,000,000 – Estimated Unique Monthly Visitors it is a platform that needs to be used.
What could these businesses be doing ?
Most of the companies viewed have household names and also consumer led brands, but is the pull of the brand enough?
What about the engagement, the pull through, the push, to motivate the consumer to dive in and immerse themselves with the company and all of its touch point?
Twitter even lay out a step by step run through to assist in driving this engagement.
What are businesses sharing to engage customers?
Photos, visuals are the most viewed, yet links to interesting topics, competitions, calls to action also play a major part.
What is the overall global viewing opportunity?
When was the last time your business tweeted content?
If you are an employee of a business, no matter your position, go and explore, hunt out your company and its content.
- How visible are they?
- Is the content a cal to action?
- What platforms are they on, or not on?
- When was the last time they communicated?
- Who is in charge of the content?
- What happens with leads and conversions?
- Can you add value and suggestions?
- Do your colleagues and friends engage and interact?
There are so many possibilities for growth and opportunities, yet if some businesses believe that product and brand alone are strong enough, then the social platforms may be getting overlooked?
No matter how big or small a business is, it needs customers, to acquire customers it needs to engage and be visible.
Whilst many purchases still take place over the counter and transactions are a human connection, the move to social online ordering continues to increase. Therefore whilst bricks and mortar sales will most definateley remain on the high street, the need for an omnichannel approach is immense.
The attached report documents this growth by nation, below are the key takeaways from the (centre for retail research)
The European online market is dominated by the UK, Germany and France which together are responsible for 81.5% of European sales in these eight countries
The consumers online engagement and trading is growing, is your business?
Where do Stormley Consulting come in?
Simple effective impact in your business, your people and their effectiveness.